Calla

Product Design

London, UK / Amsterdam, NL, 2016

In spring 2016, the satellite logistics giant SES hosted a design competition to challenge the negative perceptions of the aesthetics of the residential satellite dish. They asked:

Why are we satisfied with the ugly and banal dishes that we put on our houses when we take so much care in choosing our other home goods? And how can we change this?

The design was entered into the competition while studying at the Royal College of Art in London. It was chosen as one of the final three and a full-scale model was fabricated and displayed at the SES booth at the 2016 International Broadcasting Convention in Amsterdam.